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Our story ...

At Shruti Designs, we specialise in creating our own ranges of gift products and fashion accessories for the retail trade. Our Product Director, Michaela Davies has worked with Indian and East Asian manufacturers for nearly two decades. All are visited regularly by our team and are carefully vetted for quality and to ensure that they are working to the standards we and our customers have come to expect

Economics mean that we don't generally manufacture in the UK, however, we work closely with several talented British designers.  We aim to bring together exciting and original collections that offer a great combination of the commercial and the original. 

Our distribution partner is Junction 18, who support us excellently from their Warminster HQ - see

 Shruti - always changes, always something new, always something to love...